Workplace
Coaching & Consulting

Transforming workplace culture through strengths-based training, development, & consulting for leaders, managers, teams, and organizations.

Adelante

Services & Solutions

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For Leaders & Managers

Adelante offers individualized 1-1 coaching packages and cohort training programs in support of leader and manager development.

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For Teams

Adelante offers a range of exciting team learning experiences as well as expert team retreat design and facilitation for teams at any stage of development.

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For Organizations

Adelante offers ongoing support for organizations seeking true cultural transformation, with signature programs and custom consulting engagements to meet specific needs.

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About the Founder

Alicia Santamaria is a San Francisco Bay Area workplace coach, facilitator, trainer, and consultant who became a solopreneur when she launched Adelante Coaching + Consulting in 2011. She chose the name “Adelante” (the Spanish word for forward) to represent her commitment to creating transformational experiences that produce actionable, forward moving results.

Alicia passionately provides strengths-based and personalized learning and development services and solutions in thoughtful, collaborative partnership with her clients. Through Adelante Coaching + Consulting, Alicia works to transform workplace culture by facilitating leaders, managers, teams, and organizations forward.

Working With Alicia

Alicia brings knowledge, expertise and high energy to any workshop she facilitates. Her depth of knowledge about CliftonStrengths has enabled our leadership community to continuously learn new things about ourselves (peeling back the layers and gaining deeper understanding). Her commitment to lifelong learning means that she is constantly expanding her skill set and knowledge base, making her the best facilitator to call for a myriad of topics and trainings.

Alicia is humble, humorous and wonderful to work with. Her energy is contagious and her ability to work with professionals from the public, private and nonprofit sectors makes her the perfect coach for a variety of boards, teams and community convenings.

Margi Power

Co-Founder, Co-President at Leadership Council San Mateo County

I’ve had the privilege to work with Alicia multiple times over the past decade – while at the Presidio Institute as well as at California Volunteers. She is an incredible facilitator, coach, and Clifton Strengths trainer. Her energy is infectious and her style keeps the team engaged throughout the whole session. These have ranged from single day retreats to week-long workshops. I highly recommend Alicia and look forward to the next time we get the opportunity to collaborate again soon!

David Smith

CEO, California Volunteers Fund

Working with Alicia was a professional pivot and growth point for myself and my team. Her ability to have people both feel heard while not letting them get stuck in their perspectives was incredible. Alicia used the Strengths framework to enable team members with vastly different job roles, temperaments, and histories find a shared purpose and authentically value of each other’s abilities. Alicia led us through a process which has genuinely changed our team’s culture for the better, and prepared us to take on challenges by coming together instead of coming apart.

Cristi Ritschel

Vice President of Resident Services, Satellite Affordable Housing Associates

Alicia has been an invaluable partner to me and our team by introducing new concepts on how we work together and individually, while helping us navigate hard, important conversations. She does it all with passion, professionalism, and infectious enthusiasm. She is thoroughly grounded in workplace and leadership development research while bringing a practical approach on how to implement positive workplace culture. I can’t recommend her enough!

Avo Makdessian

Executive Director, First 5 Association of California

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