About the Founder
Alicia Santamaria is a San Francisco Bay Area workplace coach, facilitator, trainer, and consultant who became a solopreneur when she launched Adelante Coaching + Consulting in 2011. She chose the name “Adelante” (the Spanish word for forward) to represent her commitment to creating transformational experiences that produce actionable, forward moving results.
Alicia passionately provides strengths-based and personalized learning and development services and solutions in thoughtful, collaborative partnership with her clients. Through Adelante Coaching + Consulting, Alicia works to transform workplace culture by facilitating leaders, managers, teams, and organizations forward.