About Alicia Santamaria
Alicia founded adelante coaching + consulting in December 2010. After years of saying she would like to be a consultant someday, she finally found “her forward” and hasn’t looked back since.
A dynamic trainer, coach, and organizational consultant, Alicia has over 20 years of professional organizational experience in a variety of sectors. Her passion is helping people, teams, and organizations successfully move forward from where they are now to where they aspire to be. She offers her strengths, creativity, strategy and skill thoughtfully; to best serve each client’s unique needs and opportunities.
Her commitment to the strengths-based approach to development is rooted in her own strengths journey and the transformative experiences of her clients. Trying to fix our weaknesses is far less powerful and impactful than identifying and investing in our natural talents. It is from this position of strength that we can most effectively manage our weaknesses. Alicia believes that if we invest in our strengths, intentionally leverage them, and learn how to best partner with the strengths of the people around us …relationships, teams, and organizations “find forward.”
In addition to being CEO of adelante coaching + consulting, she is adjunct faculty at the Notre Dame de Namur University School of Business and Management, in Belmont, CA. There she develops and teaches courses on leadership and organizational development topics for the Professional Studies Department. She also serves as a workshop facilitator at CompassPoint Nonprofit Services in Oakland, CA.
Alicia holds a master’s degree in communication and a bachelor’s degree in political science. She received her professional coach training and certification (CPCC) from the Coaches Training Institute and is an accredited Professional Certified Coach (PCC) through the International Coach Federation. Alicia is a proud Gallup Certified Strengths Coach.
A trained mediator and experienced conflict resolution practitioner, Alicia is also trained in the Cinergy Conflict Management Coaching model. She is a member of the International Coach Federation’s San Francisco Bay Area Chapter and the Golden Gate Chapter of the American Society for Training and Development.